A major trade association needed to educate U.S. citizens about tax policy and empower them to lobby lawmakers for changes to state and federal laws. DAG developed and managed an issue-advocacy online control center for sharing state-specific information and giving users the tools to directly connect with legislators. The platform helped the organization foster the conversation online in order to make an offline impact in target states.
Case Studies
Activating Your Allies
The Consumer Electronics Association wanted to build a community of industry professionals, entrepreneurs and citizens who appreciate that innovation is critical to U.S. global leadership and economic growth. DAG helped the organization energize and align a community of supporters to protect innovation in America.
Guiding A Global Brand
Lenovo, the world's No. 2 PC manufacturer, hired DAG to help reorganize and streamline the company's consumer marketing via social media.
Promoting Your Brand On Twitter
An established trade association needed to expand its reach online. It partnered with DAG to help raise its profile on Twitter and effectively distribute its message to the people who mattered most to its membership.
Modernizing Your Communications Strategy
The Pharmaceutical Research and Manufacturers of America wanted its online brand and message to be cutting edge, just like the medicines its member companies develop. PhRMA partnered with DAG to redevelop its website and implement a direct-media strategy.
Inspiring Your 'Brand Activists'
PJ Media, an online television network, needed to expand its audience. DAG created a "digital paperboy" strategy to drive viewership and brand loyalty.
Inside The Tweet Beat
Our Capitol Hill Tweet Watch Report fills a media gap and has a loyal audience of congressional staffers, political operatives, policy wonks and journalists.
AMP Summit
We created a forum to explore the ongoing, distributed conversation about the people-powered, technology-fueled revolution that has forever changed the worlds of activism, media and policy.