If there are two buzzwords on the internet that have been popular for quite some time, then it has to be ‘Web 2.0’ and ‘social media’. Nowdays you could do everything online – from buying and selling things to trading with Fintech Ltd.
Web 2.0 is the technology that is behind today’s internet. It allows you to create websites where the information is interactive rather than unidirectional like the olden days.
Social media on the other hand is the result of using Web 2.0 technologies. All the various social networking sites, blogs, podcasts etc., are different forms of social media. Today social media has become a part of everyone’s lives and so, more and more businesses reach out to social media to improve their customer base.
How Can Your Business Benefit From Social Media?
There is so much that internet can do today, than it could do just a decade ago. Due to this, businesses are seeing a never before increase in sales and exposure. Here are a few ways that your business can benefit by using these methods.
Gone are the days when you had to spend time to receive customer feedback or do surveys. Now you can do all that without even troubling your customers. You can simply collect the data from social networking sites about what customer like and don’t like about your product.
It is now so much easier to create brand awareness through social media. Not only that you can quickly win customer loyalty if you have an online presence these days.
The great thing about online ads is that you can run them in real-time and see results in real-time. What’s even better, these ads can be targeted to the right customer. For e.g if your business involves jobs opportunities, you can target your ads based on the qualifications, age, region etc.
Improved customer experience
By being online, you automatically improve the time taken to respond to customer queries and basically provide a platform for quick contact. There is also a direct correlation between annual financial figures and an online presence for your business.
Website traffic generation
Not only does the internet help you reach to your customers quickly, it also helps you with some great, free advertising. By simple word of mouth or rather likes, pins and retweets, you are able to increase the amount of traffic to your website.
This simply translates to a higher ranking on the search engines. What this means is that when people search for anything related to your business, the probability of your business being listed in the top of the search results goes higher. This high ranking in turn results in more traffic and it is a happy cycle that continues forever.
Information about competition
It is not only your customer information that you have quick access to on the internet. You can also get important information about your competitors. This information can help you be on your toes and stay ahead of your competition.