Lenovo's internal marketing team realized that as the world's No. 2 PC manufacturer, the brand lacked the global recognition it deserves based on product quality and customer satisfaction. To help boost that recognition through enhanced consumer marketing via social media, Lenovo contracted DAG to deliver our signature strategic blueprint. Read the case study.
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SOPA: 1-9-90 Principle In Action
SOPA is a household name after this month’s successful online protest against two anti-piracy bills before Congress. DAG chief creative officer David All examines the 1-9-90 principle in action, breaking down the leadership of the 1 percent and the activism of the 9 percent.
Book Review: 'Digital Assassination'
For those looking to better understand the importance of our industry, the new book "Digital Assassination" addresses the threats of digital evildoers. David All reviewed the book in The Washington Times.
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Do you live and breathe social media and want to gain more experience working for a cutting-edge firm? Launch your direct-media career at DAG. We promise you won't be fetching coffee all day. Let’s hear your pitch.
onenineninety Recent Posts
January 20, 2012 - 3:06pm
By David All
This week’s remarkably successful online protest against two anti-piracy bills before Congress is a classic example of the 1-9-90 principle at work, and it demonstrates why we at the David All Group preach that principle to brands.
In this case, the 1 percent were “The Internet” — companies like Craigslist, Facebook, Google, Mozilla,...
This week’s remarkably successful online protest against two anti-piracy bills before Congress is a classic example of the 1-9-90 principle at work, and it demonstrates why we at the David All Group preach that principle to brands.
In this case, the 1 percent were “The Internet” — companies like Craigslist, Facebook, Google, Mozilla,...
December 6, 2011 - 8:54pm
By Meghann Olshefski
Is technology furthering the creative process or thwarting it? Last month, I wondered that after seeing one of my favorite American icons, Martha Stewart, at the DAR Constitution Hall in Washington.
As part of a special Smithsonian Associate event, Stewart gave a presentation on the art of entertaining and then sat down with...
Is technology furthering the creative process or thwarting it? Last month, I wondered that after seeing one of my favorite American icons, Martha Stewart, at the DAR Constitution Hall in Washington.
As part of a special Smithsonian Associate event, Stewart gave a presentation on the art of entertaining and then sat down with...
November 16, 2011 - 11:05am
By K. Daniel Glover
One evening last month, we started getting robocall after robocall from our insurance company on our home telephone. I tolerated a few of those interruptions from Allstate before I decided to take action. But what could I possibly do to halt recorded phone calls?
Then it hit me: Tweet!
So I did. I sent a couple of pointed but...
One evening last month, we started getting robocall after robocall from our insurance company on our home telephone. I tolerated a few of those interruptions from Allstate before I decided to take action. But what could I possibly do to halt recorded phone calls?
Then it hit me: Tweet!
So I did. I sent a couple of pointed but...
November 3, 2011 - 5:31pm
By Lyndsi Stevens
This year’s World Series was an emotional roller coaster for Texas Rangers and St. Louis Cardinals fans alike.
Many observers expected the Rangers to win the series during Game 6 until the St. Louis Cardinals tied it late in the game after being down 7-5. At the bottom of the 11th inning — after twice being one strike from losing...
This year’s World Series was an emotional roller coaster for Texas Rangers and St. Louis Cardinals fans alike.
Many observers expected the Rangers to win the series during Game 6 until the St. Louis Cardinals tied it late in the game after being down 7-5. At the bottom of the 11th inning — after twice being one strike from losing...
[Katie] We're one week out from our High-Five-Year Anniversary Party! All attendees will walk away with some SWAG, and two lucky attendees will win IdeaPad A1s! Thank you to DAGgers Bennett and Patrick for displaying the prized A1s. The IdeaPad A1 Tablet from Lenovo is an ultraportable, 7-inch Andr...
likes: 12 | comments: 3
[Katie] Thank you to DAG family and friends who joined us at our dog-friendly, flagship office in Washington, D.C., to celebrate our fifth anniversary. Last night's High-Five-Year Anniversary Party benefiting the Washington Humane Society featured great conversation, toe-tapping tunes, and delicious...
likes: 8 | comments: 0
[Katie] We're two days away from our High-Five-Year Anniversary Party! We're prepping the DJ booth for DJ Ricky Schramm, who will spin the beats Thursday night. Listen to a sample of his mixes here: http://soundcloud.com/rickyschramm.
likes: 7 | comments: 0
[Katie] Meet Blake Hall. Co-founder and chief executive officer of TroopSwap, and proud new owner of one of two raffled Lenovo IdeaPad A1s! #high5
likes: 5 | comments: 0
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I saw the amazing @theryanadams on Tuesday at the Strathmore. Read the @washingtonpost review: http://t.co/u58oRhh9. ^RP
01.27.2012 // Retweets: 0
We love party pics! http://t.co/B01N3HkQ ^KO #high5
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Since 2007, DAG has had three office spaces in Washington -- 19 & L streets, 12 & H streets and now 722 12th Street! #high5 #wegrow
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Thanks #DAG friends + family for joining us for the High-Five-Year Anniversary Party last night! Great conversation + smiling faces. #high5
01.27.2012 // Retweets: 3
Take a guided tour of our space via QR code at tonight's party. Spot the QR codes around the office, scan them + discover our story. #high5
01.26.2012 // Retweets: 0
Thank you! We're glad that you're here! #high5 RT @DigiMediaMavens Happy 5 Year Anniversary @davidallgroup (@ David All Group w/ 31 others)
01.26.2012 // Retweets: 0
Join the party now! Follow David All Group on G+ and join our hangout. Live view from DJ @RickySchramm's booth: http://t.co/OKmHooIt. #high5
01.26.2012 // Retweets: 0
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